UX is UI — Medium

User experience begins with strategy and requires layers of feature scope, site structure, site skeleton, and “surface” or the graphic interface

 

In a post adapted from a short talk Mike Atherton gave at the SODA Social meetup in London on May 14th, 2015 he writes:

In UX there’s no ‘one-size-fits-all’ design pattern for a given situation. Despite what clients ask, there’s no more a ‘best practice from a UX perspective’ than there is a ‘best recipe from a cookery perspective’.

“Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” – Abraham Lincoln

It’s about research, understanding, and evaluation. Figuring out the right problem to solve, before dipping into our toolbag of methods and patterns to solve it.

Read the post at Medium