Tagging content effectively

It seems like most people don’t understand tags very well. I’m not the best at tagging content effectively, but below¬†are some great principles.

  • The goals of effective content tagging:
    • Allow users to see the subject matter of the post before reading the body (Right Intel doesn’t facilitate this)
    • Allow users and editors to browse and search for content (In Right Intel you can search on the intel tab, email edit screen and story edit screen)
    • Allow search engines to properly index content (Not applicable in Right Intel)
    • Function like an index in the back of a book
  • Some principles of effective tagging
    • A tag should be specific yet likely to be used again
    • A good tag should be short, usually a word or two
    • Use between 2 and 4 tags per article
    • Consider that a tag may be a word that does not appear in the content
    • Use plurals only when appropriate
    • Use only letters, numbers, and spaces
    • Think about what text people might search for
    • Revise and merge your tags periodically
    • Codify tagging guidelines for all editors

Sources: The Next Web, Zemanta, NPR

And ironically, this post is not a great example of tagging because the subject matter is unusual for my blog. :)

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