Look at feature requests as a request for a new or improved workflow, not a new feature
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Listen to client feedback with an interpretive ear, and don’t be afraid to dig deeper to identify underlying problems
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Sometimes feature requests are actually usability issues in disguise
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Sometimes the product features clients request are actually new product offerings in disguise
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Focus your energy on hearing the users’ needs, not the users’ wants
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More features do not equal a better product
Read more from the source: InVision Blog