With engagement down and confusion up, Facebook and others stop using hamburger menus
James Archer writes:
The hamburger menu is one of the more embarrassing design conventions of recent years, and it’s time to stop thinking of it as a default, unquestioned solution for mobile navigation.
Our team fell for it, too. We had reservations, of course, and talked through possible alternatives, but for about a year and a half it was the established industry convention for dealing with mobile navigation. Our clients were asking for it, everyone was talking about how great it was, and there wasn’t yet enough data to have clear answers one way or another. We launched a lot of sites that use hamburger menus. We did the best we could with what our industry knew at time.
However, the data’s in now. The hamburger menu doesn’t work well, and it’s time for everyone to move on. At this point, there aren’t many good excuses for using them in new site designs, and it very well may be worth revisiting older sites to see if they might perform better with an updated navigation structure.
Read more from the source: Deep Design